Because traditional nonprofit marketing sucks.
Problem: Too many nonprofits have hit a fundraising plateau. Or worse — they’re suffering under the constant pressure of financial uncertainty.
Reason: An outdated approach to donor acquisition and retention.
Our Solution: We collaborate with organizations to plan and implement a responsive fundraising framework that gets right at the heart of the matter: donor-centric fundraising.
Outcome: A donor journey that goes from inadequate to holy-sh#! effective, so you can advance your cause with confidence
Here’s what it’s not: Responsive Fundraising* is not mass-blast, blanket-broadcasted, canned communications distributed via the “spray ’n pray” method. Yuck!
At its core, Responsive Fundraising is all about personalized, hyper-relevant, compelling content delivered to the right people—with the right message—at the right time.
Successful fundraising requires a donor-centric approach. That means developing a marketing infrastructure designed with a singular intent: meeting the needs of current and potential donors.
What emerges from this system? Sustainable fundraising and brand loyalty with significantly less risk. Dope, right? We know!
*Responsive Fundraising is a term coined by Gabe Cooper and the team at virtuous.org.
Because the world is counting on you – Joan Geary
Guide to Nonprofit Leadership is a must-have resource for organizations of all shapes and sizes wanting to make a bigger difference in the world. Filled with real-life stories and concrete strategies, this practical guide helps develop the specialized skills and mindset needed to successfully lead and manage a stable and impactful world-class organization.
The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving – Gabe Cooper
A three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis.
Clarify Your Message So Customers Will Listen – Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Practical Advice and Contrarian Wisdom for Nonprofit Leaders. – Jeremy Beer
Offers practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.