A People-Centric Company

MARKETING CONSULTING FOR NONPROFITS

Because traditional nonprofit marketing sucks.

Unorthodox

Vanguard

Systematic

Principled

the high level view

Problem: Too many nonprofits have hit a fundraising plateau. Or worse — they’re suffering under the constant pressure of financial uncertainty.

Reason: An outdated approach to donor acquisition and retention.

Our Solution: We collaborate with organizations to plan and implement a responsive fundraising framework that gets right at the heart of the matter: donor-centric fundraising.

Outcome: A donor journey that goes from inadequate to holy-sh#! effective, so you can advance your cause with confidence

what is responsive fundraising?

Here’s what it’s not: Responsive Fundraising* is not mass-blast, blanket-broadcasted, canned communications distributed via the “spray ’n pray” method. Yuck!

At its core, Responsive Fundraising is all about personalized, hyper-relevant, compelling content delivered to the right people—with the right message—at the right time.

Successful fundraising requires a donor-centric approach. That means developing a marketing infrastructure designed with a singular intent: meeting the needs of current and potential donors.

What emerges from this system? Sustainable fundraising and brand loyalty with significantly less risk. Dope, right? We know!

*Responsive Fundraising is a term coined by Gabe Cooper and the team at virtuous.org.

LIKE SHERLOCK AND WATSON

marketing strategy

Crafting a donor journey implies the need for a complete marketing system. Donor journeys are not linear. They’re actually quite chaotic. But it’s not chaos without rhyme or reason. Donor behavioral insights, along with design and systems thinking, allow us to develop a marketing strategy tailor-made for your organization. Whether it’s as simple as a basic marketing funnel or as complex as a full-on multi-channel approach, we got you. Responsive Fundraising is our methodology. Marketing strategy is what we do.

implementation

Sometimes getting started can be the hardest part. Our clients often want help with the initial stages of implementing their new marketing plan. No worries. All our proposals include a strategy + implementation option for your consideration.

the case for analytics

How to start a project with us

Start here
Book a time on our calendar.
Zoom with us.
[Tell us all your problems.]
Pick a start date and sign the agreement.
[All the legal ish]
Complete the pre-call form.
[Check your inbox.]
Join us for a live proposal.
[Because it’s not something we just email over. ;)]
Start the project.
[As in... buckle up. Let’s get to work.]

“Must-Reads” for Every Nonprofit Executive

Because the world is counting on you – Joan Geary

Guide to Nonprofit Leadership is a must-have resource for organizations of all shapes and sizes wanting to make a bigger difference in the world. Filled with real-life stories and concrete strategies, this practical guide helps develop the specialized skills and mindset needed to successfully lead and manage a stable and impactful world-class organization. 

The Donor-Centric Framework Helping Today’s Leading Nonprofits Grow Giving – Gabe Cooper

A three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. 

Clarify Your Message So Customers Will Listen – Donald Miller

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Practical Advice and Contrarian Wisdom for Nonprofit Leaders. – Jeremy Beer

Offers practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits.